Does Your Teenager Use JUUL?
JUUL, the “popular” e-cigarette manufacturer, markets itself to teenagers and children. Through clever design, advertising, and aggressive social media campaigns, the start-up company created a new generation of nicotine addicts.
Over 3.6 million middle and high school students used e-cigarettes in 2018 — which is double the amount from the year before. Medical experts are calling it a Juul-driven “youth nicotine epidemic.”
What is JUUL?
JUUL is a small, discreet USB-shaped e-cigarette. It works similar to other e-cigarette devices, but has several features that make it different and more dangerous.
Features that distinguish JUUL from other e-cigarettes include:
- Higher levels of nicotine that lead to addiction — more than twice the amount of most other e-cigarette brands (Juul claims 1 pod = 20 cigarettes);
- Usage of a nicotine-delivery system designed to speed up the absorption of nicotine into the blood, in turn causing or increasing nicotine addiction;
- Liquid in JUUL pods containing nicotine salts from tobacco leaves, meant to accelerate nicotine absorption in the body; and
- Usage of chemicals and/or the creation of chemical reactions that can cause health-related illnesses, including but not limited to pulmonary issues, heart issues, brain function loss, and cancer.
Users of the JUUL incorrectly assume that, because they are not smoking traditional paper cigarettes, the system is safe and non-addictive. This assumption could not be further from the truth and, in fact, the JUUL is even more dangerous than regular cigarettes.
JUUL Markets to Minors
Since launching in 2015, Juul strategically targeted children and teens from the very beginning. Why? Because younger users are more likely to become addicted and have more difficulty quitting. By marketing to teenagers and using high levels of nicotine, Juul set themselves up for life-long customers.
Juul use has skyrocketed, reversing the long-term decline in teenage tobacco and nicotine use. They now control approximately 75% of the e-cigarette market and have an estimated valuation of $38 billion. In fact, Altria, the nation’s largest tobacco company, recently acquired a major stake in JUUL.
JUUL’s Marketing Strategy is:
- Target its advertisements to underage children with fruit and candy flavored products
- Use youth lifestyle advertising messages and social media advertising
- Deceptively market its product as a smoking cessation product
Our Fight Against JUUL
Young people using JUUL face a lifetime of medical problems, as well as damage to their developing brains from nicotine and nicotine addiction.
Stark & Stark’s goal is to educate and protect our community from what is on-track to be a significant and deadly health hazard. One of the primary ways we can take action to fight this health hazard is by suing the manufacturer of JUUL. We are seeking punitive damages to hold JUUL responsible for maliciously marketing their products toward our youth.
We are representing litigants for medical and addiction problems related to JUUL.
We are investigating cases of JUUL users under 26 years old who:
- have become, or are becoming, addicted to nicotine;
- have suffered from, or will potentially develop, respiratory, cardiovascular, and/or other health problems related to use of the JUUL products; or
- experienced behavior changes since starting to use JUUL—including unusually impulsive behavior, difficulty concentrating, memory problems, and clear signs of substance addiction.
JUUL’s corrupt actions result in dangerous, life-long nicotine addictions. The young adults, teenagers and children affected are exposed to the many physical and mental health problems associated with nicotine use.
If you or your child were effected by JUUL’s highly addictive products, contact Domenic Sanginiti, Esq.. Do not wait — consult with an JUUL lawsuit attorney experienced in e-cigarette cases for a no-risk, free consultation.
