Protect your Identity: Exercise your Right of Publicity
Posted in Business & Commercial Law
Have you ever wondered what you’re worth? No, not your “net worth” (i.e. the cumulative value of your assets less any debts or liabilities), but the commercial value of your name, identity, image or likeness. Yes, you have a right of publicity: the right to control the use of your name, picture, voice, image or likeness, and to prevent another from using the same for commercial benefit without your consent. Continue reading